Your selection of typography for your interface acts as a visual communication tool. When you pick the right typography for your UI design work, it: Communicates Essential Information © Daniel Skrok and Interaction Design Foundation, CC BY-SA 4.0 Typefaces of Helvetica, Futura, Garamond, Bodoni, Univers, Gotham, Century, Caslon, Source Sans, Optima, Baskerville and Minion. There’s more involved than whether to use a sans-serif font or a serif. Your decisions about typography in user interface design go beyond just how to select fonts, for example. Also, type sometimes refers to the process of working with text. Type is the style or appearance of text in itself. ![]() That makes it crucial to understand how to use typography effectively. What you write, how you write, and how that text looks all come together to make an impact. You can think of typography as the form that carries the substance of what you want users to find and learn. That’s why it’s important to keep your copy streamlined and efficient. In fact, how long users stay on your website or app will depend largely on your typographical choices.įor example, typography is half of your message when you include written copy on your website. So, the way you portray text has a huge bearing on your work as a user experience (UX) designer. ![]() It can significantly influence a user's experience with your product. Of the many factors that shape a website or application's user interface (UI), typography is vital. How Important is Typography in UX Design and Product Design?
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